It just doesn't get much more generic than ACME. ACME is to brand names what John Doe is to missing persons. The name ACME conjures up images from the old Roadrunner cartoons where Wile E. Coyote buys a defective product via mail order catalog... not exactly the sort of brand recognition you'd want if you were a marketer. I'm being a little facetious here because the ACME name was used in honor of the old ACME Brewing Company that used to be in San Francisco, so it wasn't like the marketing geniuses at North Coast sat around thinking of a new name for their IPA and this is the best they could do. That being said... this is they best they could do? I can respect them wanting to pay respect to a predecessor but did they really need to name their beer "John Doe IPA"...
